---
title: 'Value chain'
description: 'Helps you understand how clearly the business sees its customer, sells the promised value, and is ready to grow without losing quality.'
type: template
locale: en
canonical: 'https://app.teal.band/en/templates/value_chain'
---

# Value chain

Helps you understand how clearly the business sees its customer, sells the promised value, and is ready to grow without losing quality.

## When to use

The business is preparing to scale, but you feel the connection with the customer is being lost. Sales promises one thing, production delivers another, and support takes the heat for everyone. The survey will help you see exactly where the customer value delivery chain breaks, through the eyes of the employees.

## Key facts

- **Categories:** 4
- **Questions:** 12
- **Respondent:** CEO, founder, COO, CPO, Head of Growth, or another executive who sees the customer, product, sales, delivery, and economics
- **Topic:** Processes and work formats

## What it diagnoses

- **Customer and real value:** How well the company has proven exactly who it creates value for, what job it solves, and what confirms the value for the customer.
- **Promise and the path to purchase:** Checks how well the promise, differentiation, price, and path to purchase turn customer interest into a decision to pay.
- **Value delivery:** Checks whether the product and the customer’s first experience lead to the promised result.
- **Economics and scale:** Checks whether economics, operations, and quality hold up as volume grows.

## Example questions

- How precisely do you know who your primary customer is?
  - **Scale:** We have not yet chosen a primary customer: we describe our audience broadly — The primary customer is validated by data, and we make decisions with a focus on them
  - **Clarification:** Which customer groups are currently blended into this broad audience, and what is missing to choose the primary one?
- How well do you understand when a customer needs your product and what they use instead?
  - **Scale:** We do not yet understand either the customer’s exact situation or their current alternative — This picture is continuously revalidated and used in the team’s decisions
  - **Clarification:** What is most unclear right now: the situation, the problem, the reason for buying, or the alternative?
- How well proven is it that your product’s value truly matters to the primary customer?
  - **Scale:** The importance of the value for the primary customer is still our assumption — The value for the primary customer is checked regularly and shapes the product, the promise, and growth priorities
  - **Clarification:** What value do you consider most important for the customer, and why do you still treat it as an assumption?

## What the report contains

The report will show whether employees understand actual customer needs, how they rate the sales process, the quality of delivering the product or service to the end consumer, and whether they see barriers to economic efficiency and future scaling.

## Similar templates

- [Operational barriers](https://app.teal.band/en/templates/process_friction.md) — Helps identify unnecessary approvals, unclear decisions, and work obstacles that slow people down every day.
- [Effectiveness of hybrid and remote work](https://app.teal.band/en/templates/remote_hybrid.md) — Helps understand how clear, convenient, and equitable remote or hybrid work remains for everyone.
- [Manager Effectiveness](https://app.teal.band/en/templates/manager_effectiveness.md) — Helps you understand what in a manager’s work supports the team and what should be improved.